'Our new visual identity is now as clean and modern as the products we design'
We are very excited to present to you our all-new logo and visual identity! Design is about creation and change and that is why we decided that, after almost ten years of existence, it is time for a visual refreshment of our brand. The goal of our redesign is to create a visual representation of Pottery Pots that is modern and reflects the simplicity of the products we sell.
We used the Dutch heritage of Pottery Pots as a starting point. This resulted in a design that is clean, sharp and approachable.
The ‘P’ functions as single initial and is of course derived from the words ‘Pottery’ and ‘Pots’. By drawing the ‘P’ with a single continuous line, the logo becomes a contour. This ‘contour – drawing’ technique, stands for clarity and simplicity. The straightforward, honest and elementary way the logo has been made, exactly qualifies how we design our products, work and communicate.
Pottery Pots USA Inc.
122 Kissel Rd
Burlington, New Jersey 08016
United States of America
Tel: +1 609 438 9050
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